Beauty education that sells without overclaiming.
Beauty and wellness customers buy on trust. We build product pages that educate clearly and compliantly, replenishment journeys that bring customers back on time, and paid media that stays within the rules.
Trusted by growing ecommerce brands
How we help brands like yours grow.
Built on what works in your category, rather than a generic playbook.
Education-led PDPs
Ingredients, routines and results explained clearly and compliantly.
Regimens and bundles
Merchandising that helps customers build a routine and raises order value.
Replenishment flows
Reminders timed to real usage, with subscription offered at the right moment.
Compliant paid media
Meta and Google ads written to perform within claims rules.
Ingredient SEO
Content that ranks for the ingredient and concern searches your customers make.
AI recommendations
Structured product data so AI assistants can recommend you accurately.
What holds brands like yours back.
The same three challenges come up in almost every store we review in this category.
- Copy that overpromises. Claims that trip advertising rules get ads rejected and erode trust with customers.
- Too many products, no routine. Customers do not know what to buy together, so average order value stays low.
- Reorders left to chance. Without replenishment reminders, customers run out and buy elsewhere.
Fix the economics, then scale.
We make the first order profitable and the second order likely, then put more traffic through the store.
- Higher conversion from existing traffic
- Better margin on every order
- More customers coming back
- Growth you can measure against revenue
Where we start.
Product education
Top product pages rebuilt around ingredients, routine and proof.
Bundles and regimens
Routine builders and bundles to lift order value.
Replenishment
Klaviyo flows timed to real usage per product.
Scale acquisition
Compliant creative tested and scaled across Meta and Google.
Works even better alongside these.
Still deciding?
The questions brands ask us most before getting started.
How do beauty brands increase repeat purchase?
Replenishment reminders timed to how long each product lasts, routine and regimen recommendations after the first order, and subscriptions offered once customers know they like the product.
What claims can beauty brands make in ads?
Cosmetic claims must be supported by evidence and must not imply medical effects. We write copy that is persuasive while staying within UK advertising rules, and flag anything that needs your regulatory team's sign-off.
Is Shopify good for beauty and skincare brands?
Yes. Shopify supports subscriptions, bundles, reviews and loyalty through a mature app ecosystem, and scales well from launch to international growth.
Want more customers reordering on time?
Share your top five products. We will map the replenishment journey each one should have.