WooCommerce to Shopify Plus with no traffic lost
4,200 SKUs, 18 years of trade pricing rules and every redirect moved across in nine weeks. Organic sessions went up, not down.
Where Ducting Direct started.
Ducting Direct sell ventilation parts to trade and retail customers from a catalogue of 4,200 SKUs. Their WooCommerce store had grown through eleven plugins, took six seconds to load a collection page on mobile, and nobody could change trade pricing without a developer.
They had been burned before. A previous replatform quote came with a warning that organic traffic would drop for six months, which for a business where search is the main channel was not a trade they were willing to make.
Three moves that made the difference.
Mapped every URL before a line of code
We crawled the old store, matched every URL to its new template and shipped the redirect map with the theme rather than after it. Nothing broke on launch day.
Moved trade pricing into Shopify Plus
Eighteen years of account-level discounts rebuilt as B2B catalogues and company accounts, so the sales team can change a customer's pricing without raising a ticket.
Rebuilt search and filtering around fitment
Trade buyers search by diameter and material, not product name. Filtering on those attributes cut the path to a part from five clicks to two.
Where it is going next.
A conversion programme now runs on the collection and product pages, and paid search moved onto margin-based bidding in month four.
Services used
See what else we have built.
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