Google Ads managementMore profitable customers from every pound on Google.
We run Search, Shopping and Performance Max around your margins, not vanity metrics. You win more new customers for the same budget and see exactly what your spend returns after product costs.
SearchPOAS 2.4PMaxPOAS 1.1
MetaPOAS 1.9Trusted by growing ecommerce brands
What better Google Ads gives you.
Structure, feed, creative and measurement handled by one specialist who owns the result.
Budget on your most profitable products
Campaigns are grouped by margin, so spend flows to the products that actually make you money.
More new customers, not repeat clicks
We separate new and returning buyers, so you stop paying Google for customers you already had.
Show up more often in Shopping
Your product feed is rewritten to match how people search, lifting impressions and clicks.
Performance Max you can trust
Brand exclusions and clear audience signals stop PMax taking credit for sales that would have happened anyway.
Less wasted spend
Search terms and negatives are reviewed every week, so budget stops leaking into irrelevant searches.
Numbers your finance team believes
Weekly reporting shows blended revenue and profit, not just what the platform claims.
Where Google budgets leak.
High ROAS on paper can hide wasted spend. These are the patterns we find in almost every audit.
- Paying for your own customers. Performance Max and brand campaigns take credit for people already searching for you by name.
- Optimised to the wrong number. Low-margin bestsellers soak up budget while profitable products never get enough impressions.
- A product feed nobody owns. Weak titles, missing attributes and disapproved products quietly limit how often you show up.
What better Google Ads is worth.
Moving spend from sales you would have got anyway to genuinely new customers is usually the fastest win in any ecommerce account.
- Lower cost per new customer
- Budget focused on high-margin products
- Growth you can scale with confidence
- Clear, honest weekly reporting
SearchPOAS 2.4PMaxPOAS 1.1MetaPOAS 1.9The first 90 days.
Audit and baseline
Account, feed and tracking review, with the three biggest leaks priced up.
Rebuild the foundations
Feed fixes, conversion tracking and a margin-based campaign structure.
Test and scale
Structured tests on bidding, creative and budgets, scaling what proves profitable.
Weekly reporting
One page every week: what we changed, what it did, and what is next.
Works even better alongside these.
Still deciding?
The questions brands ask us most before getting started.
What makes a good Google Ads agency for ecommerce?
Look for an agency that reports on profit and new customers rather than platform ROAS, owns your product feed, and can explain what Performance Max is actually spending on. Ask to see how they separate branded from non-branded results.
Is Performance Max worth it for Shopify stores?
It can be, if it is set up with brand exclusions, a strong product feed and clear audience signals. Left on defaults, it often spends on branded searches and remarketing that would convert anyway.
How much should an ecommerce brand spend on Google Ads?
It depends on your margins, demand and goals. Campaigns need enough conversions each month to optimise, so we recommend a starting budget based on your numbers. The audit shows where extra spend would actually pay back.
Do you need access to our Shopify store?
Read access to Shopify and GA4 helps us see real revenue and margin. We never make store changes without your approval.
Want to know what Google actually earns you?
Give us read access for a week and we will show you the account on a profit basis, with the three changes we would make first.