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SEO and GEO

Get found on Google and recommended by AI.

We grow your organic revenue in traditional search and in AI answers from ChatGPT, Perplexity and Google. You win customers without paying for every click, and your brand gets named when shoppers ask AI what to buy.

The short answerGenerative engine optimisation (GEO) is the practice of making a brand more likely to be cited in AI-generated answers. On Digital combines technical SEO, structured data, answer-first content and third-party mentions to grow both Google rankings and AI citations for ecommerce brands.

Trusted by growing ecommerce brands

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What you get

What SEO and GEO give you.

One programme for Google and AI search, reported side by side.

01

Customers without paying per click

Higher rankings for the searches your buyers make bring in traffic that keeps working without a media budget.

02

Recommended by AI assistants

Answer-first content and trusted mentions make your brand far more likely to be named in AI answers.

03

A store search engines understand

Technical fixes and structured data help Google and AI tools read your range correctly.

04

Content that sells, not just ranks

Buying guides and category copy answer real questions and move people towards checkout.

05

Mentions that build authority

Digital PR and reviews put your brand on the independent sites that Google and AI tools trust.

06

Clear proof of progress

Monthly reports cover rankings, AI citations and organic revenue together.

What we fix

Why good products go unseen.

Rankings still matter, but AI answers now shape what people buy before they ever click a result.

  1. Missing from AI recommendations. Competitors get named in ChatGPT and AI Overviews while your brand does not appear at all.
  2. A store search engines struggle with. Duplicate collections, slow templates and missing structured data hold back good products.
  3. Content that answers nothing. Category pages with one line of copy and blogs written for keywords, not for buyers.
Why it pays off

What organic growth is worth.

Every ranking and citation you earn keeps working without a media budget. It compounds while paid costs keep rising.

  • Lower blended acquisition cost
  • Recommended where buyers now research
  • Protection from rising ad prices
  • Content your paid and email teams can reuse
How it works

How a GEO and SEO programme runs.

Month 1

Audit and benchmark

Technical audit, keyword and question research, and an AI citation benchmark against three competitors.

Months 1 to 2

Fix the foundations

Technical fixes, structured data and priority category pages rewritten.

Months 2 to 6

Build authority

Buying guides, comparisons and digital PR aimed at the questions buyers ask.

Monthly

Track and adjust

Rankings, citations and organic revenue reported, with the next month planned on what moved.

Still deciding?

The questions brands ask us most before getting started.

What is GEO (generative engine optimisation)?

GEO is the practice of increasing how often a brand is mentioned or cited in answers from AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews. It builds on SEO with clearer answer-first content, structured data and third-party mentions.

Is GEO different from SEO?

They overlap heavily. Strong technical SEO and helpful content support both. GEO adds extra focus on being quoted by name, being mentioned on trusted third-party sites and structuring content so AI can extract clear answers.

How long does ecommerce SEO take to work?

Technical fixes can show results in weeks. Content and authority usually take three to six months to move rankings and citations meaningfully.

Can you track whether ChatGPT recommends our brand?

Yes. We run a fixed set of buyer questions through major AI tools every month and track how often you and your competitors are cited, plus AI referral traffic in analytics.

Next step

Are you being recommended by AI?

Start with our free AI visibility toolkit, or book a call and we will benchmark your AI citations against three competitors.