Subscription and shipping maths that actually works.
Food and drink brands win on repeat orders and lose on delivery costs. We set shipping thresholds that protect margin, build subscriptions customers keep, and turn first orders into regular habits.
Trusted by growing ecommerce brands
How we help brands like yours grow.
Built on what works in your category, rather than a generic playbook.
Shipping thresholds
Free delivery thresholds and bundles modelled on real margin.
Subscriptions
Flexible frequency, skip and swap options that keep subscribers longer.
Bundles and boxes
Curated bundles that raise basket value and introduce new products.
Retention flows
Recipes, pairing ideas and reorder reminders that build habits.
Gifting
Seasonal gifting journeys that bring recipients back as customers.
Local SEO and GEO
Content that gets you recommended when people ask where to buy.
What holds brands like yours back.
The same three challenges come up in almost every store we review in this category.
- Delivery costs swallow small orders. Low basket values and free delivery thresholds set by guesswork destroy margin.
- Subscriptions that cancel fast. Customers subscribe for the discount, then cancel when the cupboard fills up.
- One-off trial orders. Gift boxes and first orders never turn into regular buying.
Fix the economics, then scale.
We make the first order profitable and the second order likely, then put more traffic through the store.
- Higher conversion from existing traffic
- Better margin on every order
- More customers coming back
- Growth you can measure against revenue
Where we start.
Model the basket
Order economics reviewed and shipping thresholds reset.
Fix subscriptions
Subscription options and cancellation flows redesigned.
Build habits
Post-purchase and reorder flows in Klaviyo.
Scale
Acquisition scaled once repeat economics are proven.
Works even better alongside these.
Still deciding?
The questions brands ask us most before getting started.
How do food brands reduce subscription churn?
Offer flexibility: easy skips, frequency changes and product swaps. Add a save flow at cancellation, and keep subscribers engaged with recipes and new products rather than discounts alone.
What free delivery threshold should a food brand set?
Set it from your real margin and average order value, usually slightly above your current average basket, with bundles that help customers reach it. We model this from your order data.
Is Shopify good for food and drink subscriptions?
Yes. Shopify supports subscriptions natively and through specialist apps, with flexible billing, skips and swaps, plus integration with Klaviyo for retention.
Are your delivery costs eating the profit?
Share your average order value and shipping costs. We will model the threshold that protects your margin.