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Ecommerce for fashion and apparel

Apparel stores that stop losing money on returns.

Returns, fast drops and creative fatigue decide whether a fashion brand is profitable. We fix fit guidance on the product page, automate drop and restock alerts, and keep Meta supplied with fresh creative.

The short answerOn Digital helps fashion and apparel brands on Shopify reduce size-related returns, sell through drops faster with back-in-stock and push flows, and scale paid social with a weekly creative testing programme.

Trusted by growing ecommerce brands

Ducting Direct logoAnsh logoPropdock logoWknd Girl logoIndicoat logoFash Focused logoTee Xpress logoBCS logoBoots logoWhat A Goal logoAyuva logoNo Goals No Sleep logoStoreloop logo
What you get

How we help brands like yours grow.

Built on what works in your category, rather than a generic playbook.

01

Fit-led product pages

Real measurements, model sizing and returns data built into the size choice.

02

Back-in-stock and drops

Email, SMS and push tied to size-level stock, not a generic newsletter.

03

Weekly Meta creative

A steady cadence of new ads so Meta always has something to test.

04

Collection SEO

Category pages that rank for style, occasion and fabric searches.

05

AI visibility

Content that gets your brand recommended when shoppers ask AI for style advice.

06

Post-purchase flows

Styling and care emails that lead naturally to the next order.

What we fix

What holds brands like yours back.

The same three challenges come up in almost every store we review in this category.

  1. Returns eat the margin. Size confusion is the biggest single cost. Better fit guidance pays back faster than any ad optimisation.
  2. Drops move faster than email. If a range sells through in 48 hours, a weekly newsletter is already too late.
  3. Creative is the bottleneck. Apparel accounts rarely fail on targeting. They fail because new creative cannot keep up.
Why it pays off

Fix the economics, then scale.

We make the first order profitable and the second order likely, then put more traffic through the store.

  • Higher conversion from existing traffic
  • Better margin on every order
  • More customers coming back
  • Growth you can measure against revenue
How it works

Where we start.

Step 01

Fit and sizing

Returns data reviewed and product pages rebuilt around fit confidence.

Step 02

Drops and restocks

Size-level alerts and launch flows set up in Klaviyo.

Step 03

Creative at volume

A weekly creative cadence so paid social can scale.

Step 04

Scale

More budget behind the ads and pages that prove profitable.

Still deciding?

The questions brands ask us most before getting started.

How can a fashion brand reduce online returns?

Clear fit guidance is the biggest lever: real garment measurements, model height and size worn, fit notes from reviews, and size recommendations based on returns data. Better fabric and colour photography also reduces 'not as expected' returns.

Is Shopify good for fashion brands?

Yes. Shopify handles large variant catalogues, drops, pre-orders and international selling well, and has a strong ecosystem of fashion-specific apps for sizing, reviews and loyalty.

What marketing works best for apparel ecommerce?

Paid social with fresh creative for acquisition, plus email, SMS and push for drops and repeat orders. Collection page SEO builds lower-cost demand over time.

Next step

Losing money on returns?

Send us your return rate by size. We will tell you what the product page is missing.