A custom Shopify store for handmade oak boards
British Craft Store makes personalised solid oak chopping and serving boards, hand-finished in their Essex workshop. We built their Shopify store from scratch, with a custom theme designed around personalised gifting.
The challenge.
Every board is made from premium solid oak, engraved with a name, date or message and hand-finished in Essex. Most customers are buying a gift, so they need to choose a size, personalise it and trust that it will arrive beautifully presented.
An off-the-shelf theme could not tell that story or guide people through personalisation the way the brand wanted, so the store was designed and built from scratch.
What we did.
A custom Shopify theme
Designed and built from scratch around the brand, with warm, product-led pages that let the oak and the craftsmanship take centre stage.
Personalisation made simple
A clear three-step journey: choose your board, add your message, and the team engrave and deliver it. Every size and option is explained before checkout.
Built for gifting
Gift sets, occasion messaging and clear details on packaging, so customers know their gift arrives wrapped in tissue, tied with twine and ready to give.
Easy to run
Products, gift sets, seasonal offers and banners can all be updated in Shopify without a developer.
Want results like these?
Tell us about your store. You get a plan and a fixed price, usually within two working days.