A Shopify store for a new kind of curry
Ayuva turns a slow-cooked family tarka into frozen curry base cubes. We designed and built their Shopify store to explain a new product simply and make it easy to order.
The challenge.
Ayuva's product is new to most people: a frozen, slow-cooked curry base you melt, add to and simmer. Customers need to understand what it is and how to use it before they buy.
As a food brand delivering frozen products, the store also had to answer practical questions about storage, delivery and allergens up front.
What we did.
Explained in three steps
Melt, add, simmer. The homepage shows how the product works before asking anyone to buy.
One cube, four meals
Chicken, lamb, prawn and vegetable ideas show how one cube becomes a different dinner every night, with recipes to match.
Questions answered up front
Storage, delivery, allergens and portion sizes are covered in a clear FAQ, so customers can order with confidence.
Simple for the team to run
Built on Shopify's Horizon theme, so products, recipes and banners can be updated without a developer.
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